9:00 AM - 10:30 AM
Attracting Middle Students: Applying the 20-60-20 Rule to Career Services
Generally we know that 80% of our business comes from 20% of our customers, the Pareto Principle tells us that. This assumption holds true in career centres too.
We know that about 20% of our students are engaged. They are the students that attend career events, meet with career advisors, and generally have clear goals. So why do career centres in post-secondary institutions focus so much time and effort on the top 20% of students? Those students are already engaged.
New leadership models in business are taking the Pareto Principle and shaking it up a bit. Now we talk of the 20-60-20 rule where:
- 20% are top performers – they are already engaged and using our services
- 20% are weak performers – they are resistant to use our services, or don’t feel they need them
- The final 60% (the middle) are on the fence, and could fall in either direction
Knowing that the top 20% are already engaged, and also knowing that shifting attention to the bottom 20% is not an effective use of time and resources (as these students likely will not engage unless they are required to do so); what if we focused on the middle 60% of students?
Kimberley Dart will review how the Haskayne Career Centre approaches engagement and why they have moved away from traditional events and programs. In spite of a decreasing budget, and a poor economy and taking on a mindset of growth and purposeful disruption, that saw an increase in co-op hiring and student engagement. She will share their planning processes and how they created team values and goals.